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Thread’s Not Dead: The Designer’s Guide to the Apparel Industry

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Start your own clothing company and become the next Mark Ecko, Obey, or Johnny Cupcakes! Learn how to dominate the graphic tee business and become the next legendary t-shirt designer. Live the dream!

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The Designer’s Guide to the Apparel Industry.

Whether you want to design merchandise for your favorite bands and indie clothing companies or start your own fashion brand, this book has it all.

A Note from the Author

Jeff Finley

I wrote Thread’s Not Dead in 2011 after being involved in the graphic t-shirt design industry for almost a decade. While some parts are a little dated (some of the websites I mention no longer exist) it still holds up as an invaluable resource to artists and designers who want to get into t-shirt design or start their own clothing line. I wrote it while working at Go Media where I was doing tons of t-shirt designs for bands and clothing brands. I collaborated with 20 other designers to create the ultimate resource for the aspiring t-shirt designer.

— Jeff Finley, Author of Thread’s Not Dead

"The essential strategy guide for
dominating the t-shirt design business"

— Jeffrey Kalmikoff, former CCO of Threadless

About the Book

What if the most prolific and influential people in the modern t-shirt design scene got together and discussed everything they wish they knew when they started? That’s exactly what we have here.

Thread’s Not Dead is the essential strategy guide to the t-shirt design business. Learn the secrets and strategies employed by the industry’s most successful indie apparel designers and brands. Start your own clothing company and become the next Mark Ecko, Obey, or Johnny Cupcakes! Learn how to dominate the graphic tee business and become the next legendary t-shirt designer. Live the dream!

Whether you want to design merchandise for your favorite bands and indie clothing companies or start your own fashion brand, this book has it all. Its goal is to help you dominate the apparel industry. Key topics include design, freelancing, band merchandise, personal branding, marketing, sales, printing & production, retail, business strategy, and e-commerce. Featuring contributions from the people behind Threadless, Emptees, DesignByHümans, Big Cartel, I Am The Trend, Go Media, Jakprints, Glamour Kills, Paint the Stars, Cure Apparel, Fright-Rags, and more!

What's Inside?

Download Includes:

READ & LISTEN
  • Full MP3 Audiobook (4 hours)
  • PDF eBook (115 beautiful pages)
60 MB OF BONUS FILES
  • Stock vectors & textures
  • T-shirt mockup templates
  • Photoshop actions & brushes

Topics Covered:

  • Freelancing Best Practices
  • Designing for T-Shirts
  • Tutorials and Techniques
  • Printing and Production
  • Business Aspects
  • Branding and Marketing
  • Sales and Fulfillment
  • Case Studies and Interviews

How to Start and Grow your Own Clothing Company

Ever wanted to start your own clothing brand? Or even just sell your OWN merchandise with YOUR designs on them? This book makes it easy.

Learn Design Techniques and Freelance Strategies

What makes a good design? How do I design a t-shirt for big bands like Metallica? What if I can't draw? Thread's Not Dead has the answers.

How to Build a Massive Following Using Social Media

Learn the secrets to creating a rabid fanbase that camps out at your retail store to buy your latest merch. Yes, you can make that happen!

Case Studies and Interviews with the Best of the Best

Don't just take my advice, learn from some of the biggest names in the t-shirt business. Why make the same mistakes they did when you don't have to?

What if the most prolific and influential people in the modern t-shirt design scene got together and discussed everything they wish they knew when they started?

That's exactly what we have here.

Featuring

Contributors & Case Studies

Justin Kamerer

Justin Kamerer

Designer, Angryblue

matt wigham

Matt Wigham

Big Cartel, Emptees

Rob Dobi

Rob Dobi

Designer, Full Bleed

Jeffrey Kalmikoff

Jeffrey Kalmikoff

Formerly of Threadless

Brandon Rike

Brandon Rike

Designer, TNSN DVSN

Munk One

Munk One

Designer, Illustrator

Richard Minino

Richard Minino

Designer, The Black Axe

Ben Scrivens

Ben Scrivens

Founder, Fright Rags

Dave Pearson

Dave Pearson

Paint the Stars Clothing

Jamie Tallerico

Jamie Tallerico

Designer, AE Outfitters

Jon Kruse

Jon Kruse

Designer, Blogger

Mark Capicotto

Mark Capicotto

Glamour Kills Clothing

Mark Hemeon

Mark Hemeon

Design by Humans

Maxx242

Maxx242

Designer, Illustrator

Adam Hendle

Adam Hendle

Blogger, I Am The Trend

Rikki B

Rikki Burns

Designer

LT Magnotto

LT Magnotto

Color Seps, Jakprints

Kelly Kiernan

Kelly Kiernan

Cure Apparel Co.

What People Are Saying

“The ESSENTIAL strategy Guide for dominating the t-shirt design business.” – Jeffrey Kalmikoff, former CCO of Threadless

“After reading this Chapter 6 (Branding & Marketing) and applying Jeff’s advice, my blog traffic has dramatically increased! This book is amazing. It’s hard to even call it a book. I think a better term would be ‘treasure chest.’ It reads like a one-on-one conversation and covers any and everything you can think of, and things you never thought of. A special thanks to Jeff for all his efforts and creativity. He has absolutely inspired me and given me confidence to jump in this industry.” – Bobby Cerda of Word of Mouth Shirts

“After reading this Chapter 6 (Branding & Marketing) and applying Jeff’s advice, my blog traffic has dramatically increased! This book is amazing. It’s hard to even call it a book. I think a better term would be ‘treasure chest.’ It reads like a one-on-one conversation and covers any and everything you can think of, and things you never thought of. A special thanks to Jeff for all his efforts and creativity. He has absolutely inspired me and given me confidence to jump in this industry. ”

“A must read for any designer! I’ve read through this book three times now and I’m still picking it back up to pull resources from it. If you’re at all interested in the apparel industry or even freelance design, I highly recommend Thread’s Not Dead!”- Brent Galloway, Freelance Designer

“A down-to-earth approach to designing and building a career in the commercial end of the apparel industry. Throughout the book Finley gives practical advice on good design, building a portfolio, how to find and get work, and eventually builds up to practices in professional design that include computerized printing and embellishments like special inks, foil, and embroidery. As a road map for aspiring t-shirt designers, this is a great start.” – Guys Lit Wire

FAQ

If I buy the hardcover, do I still get the bonus files included with the digital bundle?

No, unfortunately. The hardcover is sold via third parties like Amazon and we cannot distribute digital files with them. You must choose between the hardcover edition or the digital edition which includes an audiobook and some other goodies.

Does the book go into the business side of running a clothing company?

Yes, that’s mostly what this book is. It’s about business, strategy, self-promotion, marketing, and building a fan base. You’ll find all that and more in Thread’s Not Dead.

Can I view the eBook on my iPad?

Since Safari on iPad cannot download ZIP files, you will need to download the files to a PC or MAC. Then unzip the contents and add your PDF or ePUB files to iTunes and sync your iPad. It will transfer the book to your iPad for viewing.

Does the book cover the printing aspects?

Yes there’s an entire chapter on printing techniques and inspiration. It runs through the common practices and prepping files for print and communicating with your printer.

Can I get an archive of all hyperlinks referenced in Thread’s Not Dead?

Sure! I originally created this archive of links for that purpose but it wasn’t very user friendly. Fortunately, an avid reader cleaned it up and made a more user-friendly version.

Does this book tell me how to start a clothing company?

Yes this book goes into detail on the major aspects of starting your own clothing brand. It approaches it from the perspective of a creator or designer, but even if you’re not a designer there are suggestinos on how you can hire designers to get your vision off the ground.

Also Available On These Third Party Websites

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