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Thread’s Not Dead: The Designer’s Guide to the Apparel Industry


The essential strategy guide for dominating the t-shirt design business. Learn the secrets and strategies used by the most successful clothing brands. Start your own clothing company and become the next Mark Ecko, Obey, or Johnny Cupcakes! Available in deluxe hardcover, eBook, and audiobook. Includes over 60 mb of bonus files to help get you started designing killer t-shirts.

Learn how to dominate the graphic tee business and become the next legendary t-shirt designer. Live the dream! The book is beautifully designed and features 232 stunning pages chock-full of vibrant artwork and t-shirt design inspiration.

Author’s Note:

I wrote Thread’s Not Dead in 2011 while working at Go Media, one of the pioneering design firms involved in the indie t-shirt boom from 2006-2015. Written just over a decade ago (ancient history in internet years), trends have evolved and some of the links may no longer work (if you need help with a link, email me). But the general ideas and principles remain the same.

In many ways it’s even easier to start a clothing brand today, but you’ll need to adapt to current trends and technologies. Pick up this book to learn the fundamentals, insider secrets, and tools of the trade. Enjoy an authentic account of what it was like back then and how you can apply these pearls of wisdom to today’s scene.

Jeff Finley

Jeff Finley

Author of Thread’s Not Dead

Video Reviews:

Hardcover review by Brent Galloway
eBook review by Adam Hendle

For artists, designers, and entrepreneurs

Whether you want to do freelance design or start your own clothing line, this book has you covered. My goal is to help you create a popular and successful business. Key topics include design, freelancing, band merchandise, personal branding, marketing, sales, printing & production, retail, business strategy, and e-commerce.

Hardcover book release

What’s Inside?

TND book phone mockup

Table of Contents

  1. An Artist with a Dream
  2. Freelancing
  3. Designing for Tees
  4. Design Techniques & Tutorials
  5. Printing & Production
  6. Branding & Marketing
  7. Sales & Fulfillment
  8. Going Big-Time
  9. Conclusions & Next Actions
  10. Case Studies & Interviews

Product Specs

  • HARDCOVER: 232 pages, 8.5″ x 11″
  • AUDIOBOOK: 4 hours, MP3
  • eBOOK: PDF format

60 MB of Bonus Files

  • Stock Vectors and Textures
  • T-Shirt Mockup Templates
  • Photoshop Actions and Brushes

Amazing Contributors

The book features contributions and/or case studies from:

  • Justin Kamerer (Designer, Angryblue)
  • Matt Wigham (Big Cartel, Emptees)
  • Rob Dobi (Designer, Full Bleed)
  • Jeffrey Kalmikoff (Formerly of Threadless)
  • Brandon Rike (Designer)
  • Munk One (Designer, Illustrator)
  • Richard Minino (Horsebites, Black Axe)
  • Ben Scrivens (Founder, Fright Rags)
  • Dave Pearson (Founder, Paint the Stars)
  • Jamie Tallerico (Designer, AE Outfitters)
  • Jon Kruse (Designer, Blogger)
  • Mark Capicotto (Founder, Glamour Kills)
  • Marc Hemeon (Formerly Design by Humans)
  • Maxx242 (Designer, Illustrator)
  • Adam Hendle (Blogger, I am the Trend)
  • Rikki Burns (Designer)
  • LT Magnotto (Color Seps, Jakprints)
  • Kelly Kiernan (Founder, Cure Apparel)


“The essential strategy guide for dominating the t-shirt design business”

– Jeffrey Kalmikoff, Former CCO of Threadless

“I find myself being inspired every time I open it. Great information, tips, and tricks for all creative types, even if apparel design isn’t your thing. Best purchase of the year without a doubt!”

– AJ Brockman, Digital Artist

“Thread’s Not Dead is now the de facto authority on how to start your own apparel business. It’s inspiring and provides a mentorship that makes this book worth more than its asking price.”

– Fausto Garcia

“We look forward to launch our clothing line in 2012, and could not do it without the immeasurable amount of information and inspiration this book contains.”

– Ace, Master Grafix LLC
Weight38 oz
Dimensions11.5 × 9 × 1 in

Collector's Edition Bundle, Audiobook, eBook, Hardcover


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