go media Archives - Jeff Finley


Success, Depression, and Awakening

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I’ve been an artist with big dreams ever since I was a kid. I wanted to grow up and make movies like Steven Spielberg or design video games like Mortal Kombat or Final Fantasy. I ended up going to art school and majored in Computer Animation, but I got burned out before I graduated. I finished my degree, but didn’t put a lot of effort into finding a job in the field because I lost interest.

I fell in love with punk rock music and breakdancing oddly enough. I started making my own beats and that helped me escape the drudgery of keyframes and hours of rendering – the life of the animator. I also started noticing who was doing the artwork for my favorite punk bands at the time and they inspired something within me that made me want to do it myself. I didn’t need a real job, so I started freelancing for bands I liked.

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What is Maker/Mistaker?

By | articles, news, personal growth | 2 Comments

Maker/Mistaker is the personal development blog of Jeff Finley. That’s me. Some of you might know me from Go Media or WMC Fest. Or maybe you read my bookor follow me on the web. Either way you know that I’m kind of a hyper active maker of things. 

But first, the name Maker/Mistaker comes from the duality in all of us. We make things and we break things. We mess up. A lot. But the world never sees it because we don’t talk about our failures much. We don’t want to look like we’re complaining. But the truth is failure is growth. And that’s what this blog is all about. 

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On the Map 2: Nov 9

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On the Map series 2 premiere takes place Nov 9 at Go Media 4507 Lorain Ave. Cleveland, OH 44102. NOTE: Doors open at 5pm, Screening takes place at 7pm. — http://onthemapcle.com

Cleveland is ‘On the Map’ – Go Media Video series shines spotlight on innovative entrepreneurs and organizations.

Find out why Cleveland is ‘On the Map’ – from food to furniture, our city resonates with creative thinking and furious pride! Join us Friday November 9th for our second annual On the Map video series screening and party – celebrate our city and the people that are working tirelessly to make it rock.

Go Media proudly calls Cleveland home. Like so many lifelong residents and transplants alike, we revel in the cultural, architectural, and natural amenities our great city has to offer. We see potential in what some would call blight and we recognize opportunity for change and a prime climate for sustainable growth in our local economy.

And we aren’t alone! On the Map spotlights just a handful of other businesses and organizations that are following their passions and making Cleveland a better place to live, work, and visit.

We invite you to our celebrate with us at our warehouse offices in Ohio City on Friday, November 9th. Join us to eat, drink, watch the video release, meet fellow Clevelanders, and even put your business or organization on the map!

Busy with Life, BRB

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Here are some blurbs about what’s going on right now.

  1. Go Media’s going through a bit of a transition period. We had to let go of a few staff members and we’re feeling the pinch of this terrible economy. My partners and fellow designers have been really buckling down and we’re turning things around. If we continue to do high quality work and take care of our clients, and we know things will get better.
  2. I’ve been slammed at work lately and at home. I’m just extremely busy in all aspects of life that I have no time for stuff I used to do in my off-time. Like write on this blog. You know when you’re busy, you think you should post a blog but it’s just not important enough and you have other things to do. That’s kind of where I’m at right now. I’m busting my ass at Go Media trying to get more work done for clients as well as racking my brain about breathing some life back into the Arsenal. We temporarily had to release George, our editor for the GoMediaZine, so that’s also on my plate.
  3. Parachute Journalists (my band) is actually in a good spot right now. We were going to make the trek to NYC to record with Phil Douglas of Latterman (one of my favorite bands and fav producers) but we’ve realized we’re all broke and Adam, our singer/guitarist is getting really good at recording/producing so we’re just going to do it ourselves. It’s more fun that way I think because we can take our time and focus on the songs – better than being rushed for 3 days in NYC. We’ve got the music tracked and we are doing vocals and overdubs now. I can’t wait to show you guys how it comes out!
  4. Kim and I barely have time to do home maintenance and yard work. This time of year, it’s dark when we get home from work so it’s kind of depressing if you know what I mean. We’re also in a pinch financially and a putting off a lot of home repairs that need done. And the Holidays are sneaking up. It’s going to be tight this year!

2006 Memories and Best of List

By | General, Movies, Music | No Comments

2006 was a great year. It had so many things happen that were not happening in 2005. Here’s a breakdown of some of the things.

  • Joined the Go Media team.
  • Worked one designs for Metallica, Killswitch Engage, Avenged Sevenfold, Stone Sour, ICP, A Wilhelm Scream, and others.
  • We hired Dave and Oliver.
  • Had an office manager doing really awesome for us and then suddenly vanish into thin air.
  • We also launched the Vector Packs which are doing very well and we’ll continue to make more for 2007.
  • Launched Brent Simon into stardom. Well, what started as a new movie idea for me and Dan last winter break turned into a crazy internet phenomenon. We made a 30 minute documentary about Brent Simon and he played the synth (keyboard) and rocked out to Space Camp. That video spread all over the internet and he eventually performed on Jimmy Kimmel Live last November. We were on the news in the the newspaper, etc. Now he’s got an album and is starting to play shows across NE Ohio.
  • Kim and I moved into our own apts. Kim and I were sharing our own apartment and sometime in June I decided I wanted to try living on my own. It was a rough moment in my relationship with Kim. It was hard at first, but we have since learned to live with it and make the best of it. And although I have enjoyed my “space” I can see lots of reasons why I miss living with Kim. And I’m ready to move back in with her when her lease is up. We’ll see what happens.
  • Bought a nice car. I finally bought a nice car. It was a 2003 Honda Civic Hybrid. It cost $13k and had abot 100k miles on it when I got it. It is an awesome car and I love the fuel economy.
  • Got in my first car accident. No sooner I get my new car, I get into an accident. I was slowing down for a slow moving vehicle to turn left. There was another car in front of me. We were all stopped and then I noticed the car in front of me manuvered itself over to the shoulder. I was confused and thought he wanted me to pass. So I went to pull out into the passing lane and was slammed into by a police car. He was trying to pass all of us and I never heard his siren. Our cars basically just rubbed sides and he was going about 45 mph. My front bumper flew off and my rear view mirror exploded. I was ok, not hurt at all. Just shocked. So when it was all said and done it was over $3,000 worth of damages and I got cited for “failing to yield to a public safety vehicle.” And my insurance went up. That sucked. I never saw it coming.
  • Joined a Bowling League. We decided to form a Go Media bowling team. I got my first bowling ball and shoes and bag and all the goodies. My average is 160, but I’ve been bowling in the 180’s a lot lately.

Favorite Bands of 2006

  • Latterman
  • Set Your Goals
  • Anti-Flag
  • The Advantage
  • Strike Anywhere
  • Bouncing Souls
  • Brent Simon
  • Alexisonfire
  • Mr Gnome
  • Dragonforce
  • 3 Inches of Blood
  • Mose Giganticus
  • The Loved Ones
  • Street Dogs
  • Rory
  • Against Me

Favorite Moves I saw this year

  • Made in Britain
  • The Firm
  • Scum
  • The White Diamond
  • Fitzcarraldo
  • Naked
  • Secrets and Lies
  • This is Spinal Tap
  • Palindromes
  • Phenomena
  • Fat Girl
  • The Celebration
  • The War Zone
  • Brick
  • Tetsuo The Iron Man
  • Wordplay
  • Fast Food Nation

Predictions for 2007

  • I’ll see a bunch more movies.
  • Listen to some more bands.
  • Read some books (fast food nation, the long tail)
  • Live with Kim again (I hope so)
  • Brent will get more famous and finally make some money
  • Vector Packs will become a large part of our business at Go Media
  • Hire an office/sales manager at Go Media
  • I will go to California to visit Dan Haylett
  • Bowl my first 600 series

That’s about it. 2006 was a good year. I have a feeling 2007 will be good too. We’ll see!


We Hired a New Designer

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We finally hired a much needed new designer. His name is Dave Tevenal. He’s 22 and has some mad serious design skills. He’s originally from Texas, but moved to Cleveland out of passion for the arts. He’s a well rounded artist with skills all over the place.

We’re Hiring Good Designers

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Yes that’s right. My design firm Go Media is currently on the lookout for top-notch designers. Preferably ones skilled at making websites. Must know ins and outs of CSS and can build a website from scratch using correct code (or about as close as you can get). Not everyone is a perfect HTML or CSS coder, but we don’t want a chump who hacks his way through websites taking shortcuts. We want someone who can do it for real. Action Script and Flash skills are nice. And also, an artistic/creative side is a must. We are all artists first at Go Media and that’s what makes us better than your average “corporate” design firm.

If you don’t have your own website or examples of websites you have done, don’t apply. The ideal candidate is one that is willing to move out to Cleveland to work full time in our studio. The person would get a new desk from Ikea and a brand spankin new computer and badass widescreen monitor. (At least that’s what I got when I got hired). Also, the ideal client would be a partner in the company. Meaning they would own a percentage. (woah that’s cool!) But the partner must be commmited 100%.

We currently have 5 designers. 3 partners and 2 part-timers. One part-timer is in college and is finishing it up. If all things work out, he’ll become our 4th partner. We are currently BOOMING in terms of growth. We are doubling and tripling our profits from years past (Go Media has been incorporated in the state of Ohio since 2002 – but been in business since 1997). We are outgrowing our current studio and are planning to build out and renovate a warehouse within the next year and a half.

So if you are interested, email me at jeff@gomedia.us with examples of what you’ve done. Once you get that far, we’ll talk about everything else.

Crystal City Site Launched

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I designed the new website for Crystal City Clothing. If you aren’t familiar, it’s the clothing line of Amy Carlson and Johnny Whitney (The Blood Brothers and Neon Blonde). They have some really creative designs are everything’s printed on American Apparel (sweat shop free and really comfy). I suggest you check it out and buy some shirts!

The site was designed by us at Go Media. And George from LK Media is hosting it.