Licenses

Understanding Licenses: Personal, Commercial, and Extended

When purchasing graphics, templates, textures, or other assets, it's crucial to understand the different types of licenses available. Each license defines how you can use the graphic and under what conditions. Here’s a detailed breakdown of your license options.

Personal License

What is it?

A personal license allows you to use the graphic for your own projects that are not intended for any commercial gain. This is ideal for hobbies, educational purposes, and non-commercial personal projects.

When to Choose a Personal License:

  • Personal Use Only: You’re creating something for yourself, like a personal blog, family photo album, or hobby project.
  • Non-Profit Educational Projects: You’re using the products for school assignments or presentations.
  • Social Media Posts: Posting the graphic on your personal social media accounts without monetizing them.

Restrictions:

  • No Commercial Use: You cannot use the products to make money, including ads, merchandise, or any business promotion.
  • Limited Distribution: You cannot distribute or share the product beyond personal use, even if it’s free.

Commercial License

What is it?

A commercial license permits you to use the graphic in projects that generate revenue or are used in a business context. This license is suitable for freelance designers, small business owners, and marketing professionals.

When to Choose a Commercial License:

  • Business Websites: You can use the product on your website or blog that earns revenue through ads or product sales.
  • Marketing Materials: Creating promotional content like flyers, social media ads, or business cards.
  • Client Projects: If you’re a designer or marketer, you can use the product in projects for your clients.

Restrictions:

  • Usage Limits: Up to 5,000 physical or digital end products. No software, web apps, or games.
  • No Reselling: You cannot resell or redistribute the graphic as a standalone item or in a way that allows others to use it independently.

Extended License

What is it?

An extended license expands the rights granted in a commercial license. It allows for broader usage, often including the ability to resell or distribute the graphic in products where the graphic is a primary component.

When to Choose an Extended License:

  • Product Resale: You’re creating items for sale where the graphics are a significant element, like T-shirts, stickers, or posters.
  • Large-Scale Distribution: You need to print or distribute more copies than a standard commercial license allows.
  • Digital Products: Developing apps or software where the graphic or template plays a key role.

Restrictions:

  • Usage Limits: Up to 250,000 physical or digital end products. One native app, web app, or game downloaded or sold up to 250,000 times.
  • No Unrestricted Resale: You cannot resell the item in a way that competes with the original creator (e.g., as a standalone item).

Quick Comparison

License TypeIdeal ForKey UsesKey Restrictions
PersonalNon-commercial personal projectsPersonal blogs, school projects, hobbiesNo commercial gain, limited sharing
CommercialSmall business and client projectsBusiness websites, marketing materials, client workLimited distribution, no resale
ExtendedResale and large-scale projectsProducts for sale, high-volume distribution, digital productsNo standalone resale, specific terms

How to Choose the Right License:

  1. Assess Your Project: Consider whether your project is personal, commercial, or involves product resale or large-scale distribution.
  2. Review Usage Limits: Check if there are any restrictions on the number of copies, views, or distribution channels.
  3. Understand Resale Rights: Determine if you need to use the asset in a product that will be sold.

Selecting the right license ensures you have the legal rights to use the assets as intended and protects you from potential legal issues. Always review the specific terms and conditions of the license you’re considering to ensure it meets your project’s needs.

For further assistance or to clarify any doubts, feel free to contact me. I'm here to help you make the best choice for your creative endeavors!