Jeff Finley Published: 2011

Thread's Not Dead: The Designer's Guide to the Apparel Industry

Build a top-selling t-shirt brand with proven strategies from industry leaders. Master design, marketing, and sales to grow your business.
Thread's Not Dead: The Designer's Guide to the Apparel Industry

How to Start a T-Shirt Brand

The essential strategy guide for dominating the t-shirt design business. Learn the secrets and strategies used by the most successful clothing brands. Start your own clothing company and become the next Mark Ecko, Obey, or Johnny Cupcakes! Available in deluxe hardcover, eBook, and audiobook.

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Author's Note: I wrote Thread's Not Dead in 2011 while at Go Media, a leading design firm in the indie t-shirt scene from 2006-2015. Though written over a decade ago (ancient in internet terms), the core principles still apply. Some links may be outdated (email me if you need help), but starting a clothing brand today is even easier—just stay on top of current trends and tech. This book covers the fundamentals, insider tips, and tools of the trade. Enjoy a glimpse into the past and learn how to apply these insights to today's market.

"The essential strategy guide for dominating the t-shirt design business"

- Jeffrey Kalmikoff, Former CCO of Threadless

For artists, designers, and entrepreneurs

Whether you want to do freelance design or start your own clothing line, this book has you covered. My goal is to help you create a popular and successful business. Key topics include design, freelancing, band merchandise, personal branding, marketing, sales, printing & production, retail, business strategy, and e-commerce.

Chapters

  1. An Artist with a Dream
  2. Freelancing
  3. Designing for Tees
  4. Design Techniques & Tutorials
  5. Printing & Production
  6. Branding & Marketing
  7. Sales & Fulfillment
  8. Going Big-Time
  9. Conclusions & Next Actions
  10. Case Studies & Interviews

Product Specs

  • Case Studies & Interviews
  • Hardcover: 232 pages, 8.5" x 11"
  • Audiobook: 4 hours, MP3
  • eBook: PDF format

Bonus Files

  • Stock Vectors and Textures
  • T-Shirt Mockup Templates
  • Photoshop Actions and Brushes

"Thread's Not Dead is now the de facto authority on how to start your own apparel business. It's inspiring and provides a mentorship that makes this book worth more than its asking price."

- Fausto Garcia

Amazing Contributors

Writing this book was a collective effort, and Threads Not Dead features insights from top designers, entrepreneurs, and print specialists. These contributors share their expertise to help you rock the world of apparel design with confidence.

  • Matt Wigham (Founder of Indie Labs, creator of Emptees, Big Cartel, and Pulley)
  • Jeffrey Kalmikoff (VP of Product at SimpleGEO, formerly CCO at Threadless and Director of Design & UX at Digg)
  • Marc Hemeon (Director of UX at Oakley, former Design Lead at Digg, and CTO/Partner of Design by Humans and Teefury)
  • Mark Capicotto (Designer and founder of Glamour Kills, a major success story in indie apparel design)
  • Rob Dobi (Designer and entrepreneur. Clients include Thursday, Teen Magazine, and Fall Out Boy. Founder of Full Bleed)
  • Maxx242 (Illustrator/designer with 13+ years of experience. Clients include Famous Stars and Straps, Miami Ink, Fox Racing, and Blink 182)
  • Angryblue (Poster artist and t-shirt designer for over five years. Clients include Slayer, Nine Inch Nails, Harley-Davidson, and Guns N' Roses)
  • Jamie Tallerico (Designer at Abercrombie & Fitch, formerly at Atticus Clothing, American Eagle, and Art Director at XVLA Denim)
  • Horsebites (Freelance illustrator working with The Black Axe. Clients include Fall Out Boy, Strike Anywhere, and No Idea Records)
  • Ben Scrivens (Founder of horror t-shirt brand Fright Rags and a major client in the indie t-shirt community)
  • Brandon Rike (Freelance designer with nearly 10 years of experience. Clients include Linkin Park, Deftones, and Billy Joel)
  • Munk One (Contemporary illustrator and fine artist. Clients include Affliction, Upper Playground, Tribal Gear, and major label bands)
  • Kelly Kiernan (Founder of Cure Apparel, raising awareness and funds for diabetes research since being diagnosed with Type 1 Diabetes in 2005)
  • Adam Hendle (Designer, blogger, and founder of *I Am the Trend* and ShirtLaunch)
  • Jon Kruse (Designer and founder of *How To Start a Clothing Company* and owner of Mediocre Clothing)
  • Dave Pearson (Founder of Paint the Stars, working with renowned indie apparel designers)
  • LT Magnotto (Expert color separator for Jakprints with 6+ years of experience preparing t-shirt designs for screen printing)
  • Rikki Burns (Illustrator/designer known for winning design contests at Design by Humans and Shirt.Woot)

"I find myself being inspired every time I open it. Great information, tips, and tricks for all creative types, even if apparel design isn’t your thing. Best purchase of the year without a doubt!"

- AJ Brockman, Digital Artist

Video Reviews:

Testimonials

"We look forward to launch our clothing line in 2012, and could not do it without the immeasurable amount of information and inspiration this book contains."

- Ace, Master Grafix LLC

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