{"id":12654636260,"date":"2023-10-20T14:09:28","date_gmt":"2023-10-20T19:09:28","guid":{"rendered":"https:\/\/jefffinley.org\/?post_type=portfolio&p=12654636260"},"modified":"2023-10-20T14:11:39","modified_gmt":"2023-10-20T19:11:39","slug":"after-the-disco-brand-identity","status":"publish","type":"portfolio","link":"https:\/\/jefffinley.org\/portfolio\/after-the-disco-brand-identity\/","title":{"rendered":"After the Disco – Brand Identity"},"content":{"rendered":"\n
\"After<\/figure>\n\n\n\n

I had the opportunity to design a full brand identity for the synth pop duo After the Disco<\/a>. The project required developing a primary logotype and a set of brand elements to visually communicate their sound, style, and lyrical content. This included logo variations, colors, typography suggestions, and website and merchandise mockups. The band wanted to evoke a sense of 70s and 80s nostalgia while also being modern and versatile.<\/p>\n\n\n\n

\n
\"After<\/a><\/figure>\n\n\n\n
\"After<\/a><\/figure>\n\n\n\n
\"After<\/a><\/figure>\n\n\n\n
\"After<\/a><\/figure>\n\n\n\n
\"After<\/a><\/figure>\n\n\n\n
\"After<\/a><\/figure>\n\n\n\n
\"After<\/a><\/figure>\n\n\n\n
\"After<\/a><\/figure>\n\n\n\n
\"After<\/a><\/figure>\n\n\n\n
\"After<\/a><\/figure>\n<\/figure>\n\n\n\n
\"After<\/figure>\n","protected":false},"excerpt":{"rendered":"

I had the opportunity to design a full brand identity for the synth pop duo After the Disco. The project required developing a primary logotype and a set of brand elements to visually communicate their sound, style, and lyrical content. This included logo variations, colors, typography suggestions, and website and merchandise mockups. The band wanted […]<\/p>\n","protected":false},"author":10,"featured_media":12654636263,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[2615,2504],"portfolio_tag":[2652,2515,2676,2677],"blocksy_meta":{"has_hero_section":"default","disable_featured_image":"yes","page_structure_type":"type-3"},"featured_image_urls":{"full":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color.png",1406,752,false],"thumbnail":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color-150x150.png",150,150,true],"medium":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color-300x160.png",300,160,true],"medium_large":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color-768x411.png",768,411,true],"large":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color-550x294.png",550,294,true],"1536x1536":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color.png",1406,752,false],"2048x2048":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color.png",1406,752,false],"vp_sm":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color-500x267.png",500,267,true],"vp_md":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color-800x428.png",800,428,true],"vp_lg":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color-1280x685.png",1280,685,true],"vp_xl":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color.png",1406,752,false],"vp_sm_popup":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color-500x267.png",500,267,true],"vp_md_popup":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color-800x428.png",800,428,true],"vp_xl_popup":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color.png",1406,752,false],"woocommerce_archive_thumbnail":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color-425x283.png",425,283,true],"woocommerce_thumbnail":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color-425x283.png",425,283,true],"woocommerce_single":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color-730x390.png",730,390,true],"woocommerce_gallery_thumbnail":["https:\/\/jefffinley.org\/wp-content\/uploads\/ATD-Logo-Alt-Color-100x100.png",100,100,true]},"post_excerpt_stackable":"

I had the opportunity to design a full brand identity for the synth pop duo After the Disco. The project required developing a primary logotype and a set of brand elements to visually communicate their sound, style, and lyrical content. This included logo variations, colors, typography suggestions, and website and merchandise mockups. The band wanted to evoke a sense of 70s and 80s nostalgia while also being modern and versatile.<\/p>\n","category_list":"","author_info":{"name":"Jeff Finley","url":"https:\/\/jefffinley.org\/author\/jeff_finley\/"},"comments_num":"0 comments","_links":{"self":[{"href":"https:\/\/jefffinley.org\/wp-json\/wp\/v2\/portfolio\/12654636260"}],"collection":[{"href":"https:\/\/jefffinley.org\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/jefffinley.org\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/jefffinley.org\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/jefffinley.org\/wp-json\/wp\/v2\/comments?post=12654636260"}],"version-history":[{"count":9,"href":"https:\/\/jefffinley.org\/wp-json\/wp\/v2\/portfolio\/12654636260\/revisions"}],"predecessor-version":[{"id":12654636295,"href":"https:\/\/jefffinley.org\/wp-json\/wp\/v2\/portfolio\/12654636260\/revisions\/12654636295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jefffinley.org\/wp-json\/wp\/v2\/media\/12654636263"}],"wp:attachment":[{"href":"https:\/\/jefffinley.org\/wp-json\/wp\/v2\/media?parent=12654636260"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/jefffinley.org\/wp-json\/wp\/v2\/portfolio_category?post=12654636260"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/jefffinley.org\/wp-json\/wp\/v2\/portfolio_tag?post=12654636260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}